TV8 Media Productions Launches the Ninth Season of its iHeartPH with New Segment Focused on Affordable Housing Solutions

TV8 Media Productions Launches the Ninth Season of its iHeartPH with New Segment Focused on Affordable Housing Solutions

September 20, 2024 - Cebu, Philippines - TV8 Media Productions is excited to announce the bunch of the ninth season of its beloved program, IHeartPH, premiering on September 23, 2024 (Sunday), on GMA's analog and digital platforms. This season promises to continue spreading "good vibes" while uplifting the image End lives of flipinos through its positive and impactful content.

introduces an innovative segment titled the "Buld it Right Guide," aimed at educating lower -income homeowners on how to build better and more affordable homes.

The launch of the Build it Right Guide is a collaborative effort between TV8 and Habitat for Humanity's Terwilliger Center for Innovation in Shelter in the Philippines. This partnership focuses on developing a consumer education program that provides lower-income households with essential information and motivation to construct safer homes, particularly regarding walls and foundations.

The need for this segment is clear. In the Philippines, where earthquakes and typhoons are common, walls and foundations are critical to ensuring a home's safety and durability. Unfortunately, many Filipinos are forced to build substandard structures, with over 1.6 million houses lacking proper foundations. In areas like Cebu, studies show that 36% of families live in homes without foundations, and an additional 28% require foundation retrofits. 

Furthermore, around 20% of homes in Mandaue City exhibit poor-quality walls, often compromised by cracks and moisture.

To further amplify its reach, the segment will feature social media influencers, including experts in housing and construction, as co-hosts and guest experts, making the content relatable and accessible to viewers.

Join the exciting new season of iHeartPH, where they aim to empower Filipinos to build better lives and homes through knowledge and community support.